Logbook
Notes from the work.
Field guides, working notes, and the longer story behind our case studies. New entries every few weeks.
Two paid internships for 2027.
Brand Strategist and Creative Strategist. $20 an hour, remote from anywhere in the US, with a founder every week.
See the roles →What we check before a first call.
Thirty minutes, public information only. You can run the same check on your own business today.
Read it →AI is only as useful as the context you give it.
Most teams already have the customer information they need. It just lives in five places.
Read it →A referral program is a product, not a promotion.
How our team at MPOWER Financing made referrals answer their own questions.
Read it →