How we work
Three ways to start.
Take the budget for one marketing director and get a whole senior team, led by a founder.
Audits
The lightest start: an audit shows you where to begin.
Outside-in audit · $2K
No access needed.
We look at what anyone can see: your site, search, ads, reviews and competitors. You get 7 to 10 high-impact changes.
Full audit · $5K
Two weeks inside your accounts and data.
Quick fixes up to 5 hours along the way, and a 90-day plan you keep, whether or not we work together after.
The full audit, day by day
Two weeks, and a plan you keep.
A typical two weeks. The order bends to what we find.
Days 1–2
Agree the question
We agree the goal and the one question the audit has to answer, then get read-only access to your accounts.
You shareAn hour with whoever makes the call, and user access to your ads, analytics and CRM. An invite, never your password.
Days 3–4
Trace the spend
We trace what each channel costs and what it brings in, and check what your tracking can and can’t see.
You shareSpend and sales by channel for the past year, if you have them.
Days 5–6
Hear the customer
We read what buyers already say in reviews, sales notes and support tickets, and listen to recorded calls if you keep them.
You shareAccess to reviews and CRM notes, and half an hour with someone who sells.
Days 7–8
Rank the fixes
We score every fix for impact, confidence and ease, test the top few against your numbers, and make the quick ones as we go.
You shareAn hour to pressure-test the list with us.
Days 9–10
Hand over the plan
We walk you through the ranked list, the 90-day plan and the tracking check, and answer every question on them.
You shareThe people who will act on it.
What you keep
What the full audit hands you.
- Customer insight
What buyers want, what stops them, and the words they use, from your data and your customers.
- A ranked fix list
Every fix scored for impact, confidence and ease, so the order is plain.
- A 90-day plan
What happens when, who does it, and what each step should move.
- A tracking check
What your reporting can and can’t see, and what to fix first.
Focused project · one fixed fee
One job with a clear finish line.
A website refresh, the fixes from an audit, review requests that run themselves, or a campaign. You pick the services; we agree one fee and build it.
Half on signing, half on delivery.
Choose and sign
Pick the services
Pick only what you need. Each service has its own fee, and nothing is bundled.
You shareOne contact who can approve changes within two business days.
Kickoff
Agree the goals
Your goals and taste first, then the plan. We start with read-only access.
You shareAccess to the site, domain, analytics and the tools the work touches.
Design and build
You approve, we build
A founder reviews every piece, and we test each change before it goes live.
You shareFeedback on the design before we build it.
Launch
Go live and hand over
Old links keep working, tracking is on, and everything we made is yours.
You shareThe final sign-off.
What you get
A scope, a plan, and a clean handover.
- A clear scope
What we’ll deliver, what it should move, and the fee, in writing before we start.
- A plan with dates
Who does what, by when, with a weekly check-in so nothing slips quietly.
- A clean handover
Everything we built is yours, documented so your team can run it.
Full-service team · one fixed monthly fee
We run your marketing.
Website care, growth marketing, or both, each with its own monthly fee. A founder leads, specialists join as the work needs them, and a fractional CMO if you need one.
Billed monthly. Stop on seven days’ notice.
Kickoff
Agree the goals
Goals and budgets agreed, read-only access to start, and the right specialists lined up.
You shareOne contact who can approve changes within two business days.
First two weeks
Tracking and first numbers
Tracking goes live, so every booking, sale or lead shows where it came from.
You shareRead access to your analytics, ads, CRM or booking tools.
Every month
Report and plan
A report by source, the work done, and next month’s plan, with a weekly note in between.
You sharePhotos, video or time with whoever knows the product.
After three months
Keep going, or take it in-house
Continue with a plan built on your own numbers, or run it yourself with our playbook.
You shareAn hour to decide what’s next. No obligation either way.
What you get
A team, a weekly note, a dashboard.
- One team, one lead
A founder runs it and brings in specialists as the work needs them.
- A weekly note
What moved, what’s at risk, and what comes next, before you have to ask.
- A monthly dashboard
What each channel cost and brought in, so every decision starts from revenue.
What you can hand us
Everything a marketing department does, minus the department.
People & strategy
Why customers buy, what stops them, and what to fix first.
- Positioning and messaging
- Customer research
- Go-to-market strategy
- Lower acquisition cost
- Fractional CMO
Marketing expertise
Paid media, search, and referrals, judged by revenue.
- Paid search and social
- SEO and AI search
- Referral and ambassador programs
- Reviews and reputation
- Email and lifecycle
Technology & AI
Tracking, CRM, and AI that retire the busywork.
- Website design and development
- CRM and marketing automation
- Tracking and attribution
- Marketing dashboards
- AI agents and workflows
When to call us
The moments we’re built for.
We set priorities, manage the specialists, and take work from brief to launch, beside your team or as its lead.
We trace the objections and the follow-up, swap generic copy for what buyers actually say, and test the fixes.
A new market, a new offer, a customer journey that loses buyers, or systems that don’t share data. We bring the creative, technical, and local skills to deliver it.
We build direct demand and repeat business, so quiet months are easier to fill and more of each sale stays with you.
Fees
Fixed fees. Never a percentage of your ad spend.
We earn the same whether your ad budget is $10K or $1M, so we’re free to tell you to spend less.
Budget $100K
Fee: the same
Projects and the full-service team are priced by the services you choose, and agreed up front. Audits are $2K or $5K. See the services
Tools we work in
If your team already uses them, we start on day one.
AI
Ads
SEO
Analytics
CRM and automation
Web and reviews
Social and community
Research
Design
Project work
Questions
What people ask before the first call.
What does working with you look like?
A fractional CMO sets direction, an agency runs channels, and a freelancer brings one skill. We cover all three as one team: a founder sets the strategy, runs the work, and brings in specialists when a job needs them. One lead, one team, one fee.
What does it cost?
A focused project or the full-service team is priced by the services you choose. The lightest start is an audit: $2K from the outside, with no access needed, or $5K for a two-week full audit inside your accounts, with quick fixes up to 5 hours. Every fee is fixed and agreed up front, never a percentage of your ad spend. See the services
How soon can you start?
Usually within a few days to two weeks of agreeing a proposal.
Will we know where things stand?
Yes. Each week you hear what moved, what is at risk, and what comes next, before you have to ask. Scope, fee, and a named lead are agreed up front.
Who does the work?
A founder leads every engagement, picks the specialists the work needs, briefs them, and reviews what they deliver. We find the right specialist wherever they are, so your budget goes to the work, not the overhead.
What do we keep?
Everything from an audit, whatever you decide next. The plans, dashboards, automations, and AI workflows we build later are yours too, documented so your own team can run them after we step back.
Bring us complexity.
Leave with clarity.
The first call is where we work out the right place to start.
Book a callFixed fee, agreed up frontNever a percentage of your ad spendYou keep everything we build