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About

You run the company. We’ll grow it.

Founders who led growth together at MPOWER Financing, then started Rarecraft.

Claire AlmandCEO Sagar SomaniCOO

The founders

A founder leads every engagement.

The founder whose craft fits the work takes the lead.

Claire Almand

Claire Almand

CEO

Starts with the questions customers are asking, and what keeps them from the next step.

Rose from first marketing hire to Director of Growth Marketing at MPOWER, running a $10M budget, six agencies, and 50+ contractors.

“Claire is the kind of leader who backs you, hypes you up, and makes the whole team excited to collaborate.”Shreya Paul, colleague at MPOWER
Background and links

Background

Led digital marketing at MPOWER through early scale, the relaunch after COVID, and new countries. Earlier work in tourism, hospitality, e-commerce, and small business gave her a wide view of how a business fits together.

Known for

Recognized in Built In’s Moxie Awards for mentoring and developing women in tech. Known for giving people room to grow and backing bold ideas.

LinkedIn ↗Website ↗
Sagar Somani

Sagar Somani

COO

Follows an idea all the way into use: the first test, the customer response, and the details that make it work at scale.

Grew MPOWER’s ambassador network from 40 to 500+ across 39 countries.

“Highly analytical, entrepreneurial, and relentlessly focused on results.”Manu Smadja, colleague at MPOWER
Background and links

Background

Market-entry strategy, product marketing, performance marketing, and customer acquisition. He has also run his own agency.

Known for

Brings the operator’s view: turn an idea into a system people can run, measure, and improve.

LinkedIn ↗Website ↗

How the team forms

Three crafts, one table.

We worked side by side at MPOWER on hard growth problems. Rarecraft brings strategy, market entry, and AI to one table, and specialists join when the work needs them.

Pick a kind of work

Illustration of who might join, by kind of work. Every team is chosen for the project.

How we use people and AI

Senior judgment, with AI doing the busywork.

We find the right specialist wherever they are, so your budget goes to the work, not the overhead.

Who joins the work
Researchers, translators, designers, media buyers, and engineers, chosen for the project at hand. A founder picks them, briefs them, and reviews what they deliver, so you deal with one lead.
What AI does
Research, first drafts, reporting, and production. A week of desk research becomes an afternoon, and dashboards stay current without anyone copying numbers by hand.
What stays with people
Deciding what’s worth making and whether it’s good enough. AI repeats whatever process it is given, flaws included, so senior people check everything it produces before you see it.
Where your budget goes
To the work: no office to fund, no idle bench, and no markup on your ad spend. Fees are fixed and agreed up front.
What you keep
The plans, dashboards, automations, and AI workflows we build are yours, documented so your own team can run them after we step back.

From people who worked with us

What colleagues say.

“She balances guidance with autonomy, which helps individuals grow while delivering strong outcomes.”

Akshay Madhavan, colleague at MPOWER, on Claire

“His curiosity, engagement, and passion made him an invaluable member of the team.”

Naomi Kioi, former colleague, on Sagar

“She leads with both conviction and care, a combination that is genuinely rare.”

Kavyashree BS, research and data at MPOWER, on Claire

“She was far more than a manager to me. She was a mentor and a teacher who played a meaningful role in shaping how I approach both work and life.”

Utkarsh Pandey, growth marketing at MPOWER, on Claire

“She transformed our team’s decision-making and created a wonderfully open bidirectional feedback culture. I would jump at the chance to work with Claire again.”

Mohammed Imran A, campaign manager at MPOWER, on Claire

“Claire is one of those rare leaders who combines sharp strategic thinking with genuine empathy for her team.”

Tanya Lakhmani, digital marketing at MPOWER, on Claire

“One of Claire’s biggest strengths is that she is both personable and effective. That combination is not easy to find.”

Utkarsh Roy, senior product manager at MPOWER, on Claire

Bring us complexity.
Leave with clarity.

The first call is with a founder.

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Fixed fee, agreed up frontNever a percentage of your ad spendYou keep everything we build